As podcasting enjoys growing mainstream success, new data from Nielsen is showing that podcast ads aren’t just background noise. The 2025 Podcasting Today report shows how effective podcast ...

Podcast studios will go out of business unless they reevaluate programmatic advertiser rates. According to Libsyn’s podcast advertising rates report from July, podcasts received an average CPM, or ...

Podcasts have become an integral part of daily life for millions, with over half a billion people globally tuning in regularly. This growing audience presents an opportunity for brands, with new ...

When a podcast host recommends a product or service, it carries the weight of a recommendation from a friend, leading to higher conversion rates than traditional advertising methods. In an era where ...

As digital audio continues to grow revenue for traditional broadcasters that take advantage of the medium, a new report shows brands are failing to maximize podcast advertising potential – with most ...

Global podcast ad spend is expected to top $5 billion in 2025, according to recent research from WARC. The report was based on WARC’s dataset of advertising and media intelligence from around the ...