In the dynamic realm of digital advertising, the efficacy of social media ads, exemplified by platforms such as Meta and TikTok, isn't always optimized for low-funnel events. Often, the root cause of ...

Zack Dugow is Founder and CEO of the COOL company, delivering a better experience for everyone in the advertising space. No matter what you’re doing, the ability to adapt to changing conditions is key ...

Most of us in the PPC world know that testing ads is a great idea – almost necessary optimization work. There are plenty of articles around the web expounding the benefits: increase QS, lower costs, ...

Every advertiser knows the value of using microsegmentation to target audiences most likely to buy a product. But only the savviest online advertisers know the inherent downfall of that approach – and ...

Improvements to Nextdoor Ads Manager continue to position Nextdoor as an indispensable platform to reach hyper local audiences at scale with maximized efficiency Improvements made to Nextdoor Ads ...

Optimization scores in Google Ads will now include shopping campaigns as well as search campaigns. Google Ads will assign an individual score to each campaign type, and provide a combined score at the ...

As a part of the Trophy Games Strategy to continuously improve revenue and optimize our games, we have implemented several optimization initiatives over the summer. With the release of Farm and Truck ...

Each one of these major PPC ad optimization errors can serve to confound your test results. Avoiding these common mistakes when you set up your ad tests will ensure that the results of your tests will ...

The availability of Optimization Score in Microsoft Ads now means advertisers have the option to ensure they understand all of the recommendations and consider options they may not have before.

Google is expanding the Google Ads optimization score to include display campaigns, which means it’s now available for search, shopping, and display. Optimization score ranges from 0% to 100%, with ...