Yesterday, at Facebook’s f8 developers’ conference, the social network announced a new platform called Open Graph. The service will allow partner sites to put “Like” buttons on their pages, mimicking ...

Paramount Advertising will be using the open-source identity graph -- Unified ID 2.0 (UID2) -- to transact advertising deals across its channels. The identity graph -- started up by advertising demand ...

If you've ever tried searching Facebook for a specific piece of information, you know how clunky it can be. You might have to navigate to multiple pages before you find it, and even then it may not be ...

Advertising done right, ignites the economic fuel to drive content creators to produce high-quality, innovative forms of content that resonate with viewers. Out of all industries, advertising has been ...

It’s been less than 24 hours since Facebook announced its foray into search – known as Graph Search. Though Facebook has initially focused on positioning the product for the consumer, AdExchanger ...

Where there’s discovery, there’s opportunity for sponsored discovery. Though there are no ads in Facebook’s new Graph Search engine yet, eventually Facebook could let advertisers pay to show their ...

On a regional basis, Facebook ad revenue growth rates were strongest in APAC and Rest of World which grew 33% and 28%, respectively. While Europe and US & Canada grew more slowly at 24% and 22%, ...

The below graph represents Facebook advertising revenue by year, starting from fiscal 2009 to the recently completed year. The social media giant generates substantially all of its global revenue from ...

Opinions expressed by Entrepreneur contributors are their own. If you’ve ever tried searching Facebook for a specific piece of information, you know how clunky it can be. You might have to navigate to ...