Augmented reality has penetrated into various sectors like education, manufacturing, retail, and healthcare. It was often overlooked in the sports domain by businesses as well as consumers, yet not ...

Augmented Reality (AR), unlike virtual reality (VR), integrates digital information within a user's environment. It provides an interactive version of the real world, offering functionality from ...

As digital technology becomes more integrated with our everyday lives, the search is on to find more intuitive ways to interact with it. Augmented reality is a very real attempt to achieve such a ...

Innovative organizations are finding ways to make augmented and virtual reality a more efficient, and even more practical, way to interact with technologies and tools, including letting people learn ...

Users are completely immersed in a computer-generated reality when they experience virtual reality. Virtual reality is the most well-known of immersive technologies. While the world of gaming and ...

Our augmented reality future is just off in the distance, and our heads are filled with dreams. We can bring up the information we need, watch TV, play games, get easy directions to anywhere we want ...

Maximilian Speicher is affiliated with C&A Europe. But as an AR researcher with expertise in both industry and academia, I disagree with those optimistic views. Most people in the U.S. haven’t heard ...