The colors, patterns and textures in your product packaging affect a consumer’s purchase decision. The human brain reacts ...

PepsiCo brand Doritos has rolled out new packaging and an update to its identity as aims to create a ‘global harmonisation’ across the brand. The design of the branding and packaging was overseen by ...

The packaging industry enters 2026 under regulatory and sustainability pressures after a year of smart and bio-based ...

Footballer Lionel Messi has launched his own drinks brand, and it's already raising eyebrows. Some suggest the Inter Miami player's "Positive Hydration" offering Mas+ has some fairly glaring ...

Now in its 16th year, DIELINE Awards, one of the world's largest global packaging design competitions, announced its 2025 winners at Luxe Pack NYC. One of the most encouraging aspects of DIELINE ...

To stand out among competitors (consider, for example, the multiple retail channels for computer electronics), brands must convey their message distinctly. And there are few better ways to do so than ...

Packaging represents a key piece of brand real estate and an inherent marketing opportunity for brands to connect with their customers. Here’s how to help leverage the power of packaging to speak to ...

Back in 2015, Microsoft claimed our attention spans had dropped to eight seconds—shorter than that of a goldfish. No one’s definitively proven it, but it feels about right in the age of TikTok. Ten ...

See how we reveal our top secrets in bringing our clients a higher ROI and brand success. CityRx’s rapid growth showed us how impactful branding can be when trust is designed with intention — ...

As one of the fastest-growing, highly regulated industries in the country, the cannabis industry has been a potential goldmine for years. Brands have evolved from illicit-market-esque branding with ...