The clean label trend is evolving. Tomorrow’s consumers will not just seek out clean labels, but will want to buy from brands with a ‘clean conscience’, according to market insight firm Mintel.

Scrubbing your bathroom and vacuuming the carpet could mean more than a spotless home — it could lead to a cleaner conscience. General cleanliness lends itself to ethical behavior, according to a new ...

Ferguson, Mo. police Officer Darren Wilson says he’s had a “clean conscience” since fatally shooting unarmed black teen Michael Brown on Aug. 9. “I don’t think its haunting. It’s always going to be ...