Learn how product differentiation can give businesses a competitive edge in today's market by emphasizing unique qualities ...

Porter, Michael E. "The Five Competitive Forces That Shape Strategy." Special Issue on HBS Centennial. Harvard Business Review 86, no. 1 (January 2008): 78–93.

When developing a pricing strategy for your organization, getting the foundational steps right can make the difference between long-term profitability and constant margin pressure. As a leader, you’re ...

Burc Tanir is the CEO of Prisync, the pricing optimization software company helping e-commerce businesses apply smart data-driven pricing. Running a business can be challenging, especially when ...