It seemsthat we still haven’t fully realized just how profoundly the pandemic has changed consumer behavior. People have ...

Author Filippo Marchesani shows how algorithms shape every click and equips marketers with a practical, ethical lens for understanding digital behavior. COLORADO, CO, UNITED STATES, January 2, 2026 ...

Marketing is strategic communication between an organization and its customers. To market effectively, managers must come to know their audience through research ...

Co-authored by Lily Johns of the University of Michigan In 2023, 61 percent of adults reported taking prescription medications, with more than one-quarter of those respondents taking four or more.

The retail landscape is in flux. What may have worked for retail marketers just a few years ago may no longer have the same impact today. Why? Buyer journeys are evolving, spending habits are shifting ...

In conclusion, advertising is a multifaceted discipline that not only promotes products but also influences societal norms and adapts to technological advancements. As businesses navigate this ...

Learn how situational content marketing is reshaping the future of content strategies. Adapt and resonate with your audience in real-time. For decades, marketers have relied on the traditional funnel ...

Private equity has long been celebrated for unlocking value in undervalued companies and underperforming sectors. Yet, despite its financial acumen, the industry faces a critical and often-overlooked ...

In the modern era of digital media, the power of marketing has grown exponentially. While this has enabled companies to reach their target audiences more effectively, it has also opened the door to ...

Discover how behavioral modeling helps predict consumer actions using spending data, enabling businesses to refine targeting and enhance risk assessment.

Learn how logo fashion and luxury marketing are redefining modern fashion and influencing what people wear today.