Companies and brands are competitively battling for the attention of consumers. The challenge is that these consumers are inundated with a constant barrage of marketing messages across various ...

The survey, conducted among 130 U.S. marketing and advertising agency professionals, also found that a third of campaigns (34%) don’t resonate with their target audience or generate new leads (35%).

Gone are the days of separate sales-driven and marketing-focused functions within agencies. Today, future-focused marketing agencies are combining creative and commerce to ideate and execute powerful, ...