As Chief Technology Officer and Head of Data Science, Ian Liddicoat leads the optimization of Adludio’s world-beating marketing analytics. Though artificial intelligence (AI) has been a background ...
Ad agencies exist to seize opportunities for brands across the customer journey, online and off. Creating unique, integrated brand programs that can engage effectively in a wide range of forms and ...
Imagine this: a painter in a gallery meticulously selects colors to evoke emotion. Across the street, a coder in a dimly lit room writes algorithms to predict consumer behavior. At first glance, these ...
NEW YORK--(BUSINESS WIRE)--Optimizely, the leading digital experience platform (DXP) provider, today announced the latest segment of Digital Masterminds, a video and editorial series featuring ...
Cobus Theyse is the managing director and creative force behind TinCup Digital, one of Namibia’s first digitally focused advertising agencies. Over more than a decade, Theyse has become a leading ...
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