AI made waves in 2023 with the rise of generative AI (GenAI). Now, in 2024, we're moving beyond the basics. AI is getting personal by creating detailed customer profiles that understand motivations ...

Merkle's latest analytics platform, announced Monday, is called Archie. The platform aggregates data across channels and gives marketers insights into performance across multiple platforms. Nicole ...

Pyze, who says they are now powering over 300,000 mobile / web apps, announced the general availability of its latest growth Intelligence platform release featuring, what they claim, is the most ...

Pyze, a leading AI driven cross-platform analytics and engagement platform, announced the general availability of its latest Growth Intelligence Platform release featuring the most advanced cross ...

There’s no need to build the case for cross-channel marketing because it’s already top of mind for a majority of marketers. But cross-channel initiatives still face challenges, including budget ...

Google posted an update that now Google Ads will import fractional, cross-channel web conversion credits from Google Analytics 4 properties. Google said this is even if the last non-direct click was ...

Peter Horst will speak at AdExchanger’s Omni.Digital conference in Chicago on September 8. After decades of focus on TV and print advertising, Hershey’s is “in the early stages of a long, judicious ...