Learn how to create a plan that outlines the vision, goals, and actionable steps to guide the development and launch of a product. A product strategy is the road map for a product. It encompasses the ...

Great companies can create products that fail. But why do companies fail at new products? Too often the cause of these failures is not tactical but strategic. An insufficient product strategy will ...

What does GTM (go-to-market) mean? We talk about it all the time but are we defining and applying it in the most strategic way? And does it lie with marketing, product or sales? But most importantly – ...

A few months into 2021, you may be wondering why your strategies are not paying off or delivering the results you expect. I receive this kind of question a lot — and so far none of the people who ask ...

The decision to leverage B2B channel partnerships often underpins the first stage of company growth. It provides a vital ...

This article was originally published on .cult by Yasas Sri Wickramasinge. .cult is a Berlin-based community platform for developers. We write about all things career-related, make original ...

A well-crafted marketing strategy helps to define a clear path to business growth and acts as a guide for organizational decision-making. A product strategy is at the heart of the marketing mix and ...