Direct marketing for the insurance sector is a marketing method used to generate leads for insurance agents. According to the Direct Marketing Association, insurance marketers spent $6.81 billion on ...

Direct marketing evolved as a technique to reach pre-qualified customers at a reasonable cost—over against mass marketing in which, for every qualified customer, several hundred totally disinterested ...

It's rare to come across a philosophy or strategy that remains relevant for decades. Yet, Dan Kennedy's direct response marketing principles are as effective today as they were when he first ...

Direct marketing—a marketing term that some have characterized as a tired or outdated form of marketing—is having its moment in the sun again. Have you spoken to a Gen-Z or Millennial marketer (like ...

Direct marketing refers to promoting a product or service straight from the seller to the consumer, without intermediary advertising such as television commercials, radio ads, or public displays. This ...