Amy Swearer is a senior legal fellow in The Heritage Foundation’s Edwin Meese III Center for Legal and Judicial Studies. In announcing the launch of “Sportsmen and Sportswomen for Biden,” the former ...

Purpose-driven organizations and those that claim to be purpose-driven are on the rise over the past decade. While the activation of purpose is a growing trend, I’m seeing more and more companies ...

Editor’s note: This is a Web-exclusive exhibit for “Pricing on Purpose: How to Implement Value Pricing in Your Firm.” Examples of purpose and strategy statements for the role of the pricing council ...

The temperature of the debate about brand purpose has risen in recent weeks, with Peter Field’s plea for an end to the “vitriolic criticism” of purpose marketing resulting in yet more criticism of the ...

Examples and pieces of evidence in a write up can be quite beneficial for writers to support their claims and ideas. They can provide examples to ensure that the overall flow is not muddy. Moreover, ...

Gill Hicks underwent a shift in purpose after a terrorist attack. Source: TEDxSydney/Flickr A sense of purpose means having a central, overarching goal (or goals) that provides a sense of motivation, ...

More than a quarter of a century ago, British author and entrepreneur John Elkington coined the triple bottom line: people, planet and profit. Despite his own insistence that it needs “fine-tuning” ...

One of the most remarkable examples of a company completely transforming itself around a higher purpose is the story of Microsoft (which recently passed the trillion-dollar valuation mark, joining ...