If you’ve scrolled BeautyTok this fall, (the fan-dubbed section of TikTok videos that centers around beauty trends and DIY instructions), you might have stumbled upon the ‘siren eye’ makeup trend.

The YouTube beauty guru era might have come and gone but playing around with makeup is forever. It's easy to spend hours experimenting with shapes and color schemes. Add a bit of drama here and there ...

Every eye shape has its own features, and the right lash extension style can balance or highlight them in subtle ways. Each ...

It's all about finding the perfect fit. Lash extensions help enhance natural lashes with any combination of length, volume, and shape. When getting lash extensions, it's important to understand the ...

Applying drugstore mascara is a quick and easy way to lengthen the appearance of your lashes and make them look thicker and bolder. But sometimes, mascara just doesn’t cut it, am I right? Whether ...

They say eyes are windows to the soul but if social media is anything to go by, we're increasingly obsessed with their shape, rather than whether or not it's possible to tell what a person is thinking ...