Walk down any street in an American city and you'll spot golden arches, red and white buckets, and drive-thrus packed with cars. Now picture a bustling market in Vietnam where vendors chop fresh herbs ...

Fast food chains constantly introduce new menu items seeking the next viral sensation or profit-driving staple, but most innovations fail to achieve lasting success. The industry’s experimental nature ...

The fast food industry, known for its quick service and convenience, is increasingly turning to AI to enhance customer experience and operational efficiency. From AI-driven order-taking to predictive ...

The humble cheeseburger is one of the most familiar items on any fast-food menu. Almost every major fast-food chain has one, ...