Gamification is now a familiar – and proven – approach to enhance sales effectiveness. But that doesn’t mean gamification is only for sales. At its core, gamification is a data-driven motivation ...

One of the posters on my wall at work is the 4 Keys 2 Fun from Nicole Lazzaro. For those that don’t know, early in 2000 (2003 / 2004) XEODesign (her company), conducted some research into why we play ...

In modern culture, games are everywhere we look; not just video games. Recently. the top movie in the theatre was the “The Hunger Games.” The most popular TV show is “Game of Thrones” and the most ...

Life is not all fun and games. Or is it? Anyone who has children and video games in their home does not need any fancy studies or research reports to know that gaming is very addictive. Our kids have ...

Gamification can help businesses win over committed audiences and a lot more We live in a time where our lives move at a fast pace, governed by ever-changing technologies and the constant need to ...

We’re all familiar with gamification – from collecting points for rewards to hitting fitness targets set up and tracked by apps. Gamification adds fun and is often the driving force to behave in ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. In a business environment, company owners, managers, ...

“Gamification” is a hot, hip term right now, conjuring up images of Facebook games that may be a valuable tool for monetizing the social Web. However, for B2B marketers or customer relationship ...