Performance Max (PMax) campaigns have become the cornerstone of AI-driven advertising. Both Google and Microsoft offer advertisers a way to consolidate creative assets, audience signals, and ...

Google Ads is upgrading Performance Max campaigns with new reporting tools that offer deeper visibility into channel performance, search terms, and creative assets. What’s new. Three new insight ...

Google just launched substantial upgrades to its Performance Max campaigns today. In their announcement, they introduced long-anticipated reporting features that will provide advertisers with ...

Google Ads just dropped another wave of updates to Performance Max today. For those who’ve been asking for better audience targeting, clearer reporting on new customer acquisition, and more ...

Google Ads is introducing new user interface (UI)-only image optimization features, spotted last week, aimed at enhancing Performance Max campaigns, marking a shift in how advertisers can manage ...

Google announced a number of new Google Ads Performance‬‭ Max‬‭ features with the aim to provide advertisers with more control, transparency, and actionable insights within Performance Max campaigns, ...

But carry forward your habits from the more granular campaign types, and Performance Max’s algorithmic nature will punish you. Here’s everything you need to know about Google’s Performance Max ...