The multibillion-dollar LEGO company has been producing popular products that both kids and adults enjoy since it was founded in 1932. LEGO sets range widely in complexity. There are quite straightforward sets that can quickly be built, while others are ...

LEGO made quite a splash at San Diego Comic-Con 2024. Bringing to life an entire space station at their booth, the toymaker introduced a spirit of discovery and creation to the convention. But, of course, we wouldn’t be able to enjoy experiencing new ...

Last February, Lego transformed its Battersea Power Station store in London into a flower shop. All the flowers were made of Lego Bricks, of course, and employees put together 220 sets to create “Le Florist.” Guests are immersed into an experience ...

You might not think that making a “LEGO version” of a popular franchise is that hard. After all, it’s a game about characters being bricks and just “breaking ...

Social is not about investing money; but about investing in your brand, according to Lars Silberbauer, head of social media and search at Lego. Handling social, search and online video for Lego, Silberbauer stated at Social Media Week London that the ...