Sometimes, when you fix one problem... you create another. When Google introduced the Panda update in 2011, it helped steer the SEO industry away from link farms, keyword stuffing, and cloaking—and ...

A.J. Jacobs has been writing with an old-fashioned quill for a year. He argues they allow for slower, more contemplative thinking. Writer A.J. Jacobs wrote his manuscript using a quill and ink, ...

Creating a quality piece of content is hard work. Depending on the size of your team, it may involve dozens of hours and several stakeholders. How can you simplify this process and keep everyone on ...

Generative artificial intelligence has become a powerful tool for enhancing productivity and tackling everyday tasks. These tools can create new content, including text, images and even code, based on ...

Ms. O’Rourke is the executive editor of The Yale Review and a professor of creative writing at Yale University. July 18, 2025 When I first told ChatGPT who I was, it sent a gushing reply: “Oh wow — it ...