This dirty secret is the key to clean jeans. Charles Bergh, the CEO of Levi Stauss, has admitted he hasn’t washed his denim in a decade, arguing that it’s the best way to care for your jeans. “I never ...

It could be a tale as old as Levi’s: People debating how frequently to wash their jeans and the right way to get denim clean and spiffy. It’s time to settle the argument. How often you should wash ...

Tom has a Master's degree in Journalism. His editorial work covers anything from archaeology and the environment to technology and culture. Tom has a Master's degree in Journalism. His editorial work ...

It could be a tale as old as Levi’s: People debating how frequently to wash their jeans and the right way to get denim clean and spiffy. It’s time to settle the argument. How often you should wash ...

DENIM jeans should never be in the pile of laundry waiting to be thrown into the washing machine. Levi Strauss CEO Charles Bergh admits he hasn’t washed his favourite pair of jeans in 10 years. Bergh ...

Our expert staff answers frequently asked questions in their areas of expertise and defines common terms so you can be a smarter shopper. Read more here. Ask a dozen denim enthusiasts “How do you wash ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. (CNN) — Levi Strauss CEO Chip Bergh has some ...

On Monday evening, a TMZ reporter asked Tommy Hilfiger how often he washed his jeans, and the designer was quick to answer: "Never." Not only does the 62-year-old designer not wash his jeans, he ...

Watch the video above of Beyonce stripping down to her underwear as she recreates the classic Levi’s launderette advert DENIM jeans should never be in the pile of laundry waiting to be thrown into the ...