There are two different kinds of conflict in storytelling: internal and external. Now, we go into lots of detail in our definitive guide to conflict, but today, I want to focus on internal conflict ...

Internal and external audiences are converging according to some communications professionals or people involved in implementing and managing digital workplaces. The design of both internal- and ...

The results of a strengths, opportunities, weaknesses and threats analysis are most often displayed within a four-corner, or horizontal, matrix design. The internal-external matrix is based an an ...