A new negative advertisement from Republican Mike Braun digitally altered the campaign signs at this Jennifer McCormick rally to say "No Gas Stoves!" The version sent to telesivions "mistakenly" ...

Clever negative advertising works. That is reality. The tactic meets with media and pundit disapproval and spawns accusations of negativity, but the reality is that a clever negative ad can be ...

Pundits and commentators are forecasting that this fall's general election will see an avalanche of negative advertising. But as voters gird for the onslaught, political scientists are asking a ...

It's election season, and the slew of negative ads are out in full force. But do they impact voters' opinions? Assistant Professor of Marketing Bowen Luo breaks down the affect of negative political ...

HAMPTON ROADS, Va. (WAVY) — If you’ve noticed an uptick in negative campaign ads, that’s not your imagination — political experts say we can expect to see a lot more between now and Nov. 4. “There are ...

Penn is the founder and CEO of The Stagwell Group and formerly EVP Microsoft, CEO of Burson-Marsetller, and top advisor to President Bill Clinton. It’s quite popular to condemn negative advertising.

A university study finds that while most marketing advice warns against negative messaging about competitors, teasing “genuine rivals” can increase consumer engagement significantly, especially among ...

The percentage of negative political TV ads has increased sharply in the run up to the 2012 election. Ronald Reagan — revered by the Republican... Negative Political Ad Campaigns Bigger Than Ever ...

In the first two weeks of October, Donald Trump and his allies directed about a third of all their spending on broadcast TV advertisements to ads about transgender health care, a significant increase ...

A new ad from Republican U.S. Sen. Mike Braun’s gubernatorial campaign uses a digitally altered photograph of his opponent in a negative campaign advertising push. Braun, Democrat Jennifer McCormick ...