The path that leads to conversion can often seem out of reach for marketers. Whether it’s creating engaging, conversion-focused experiences or executing on a testing strategy with impact – having a ...

Get the stats on how much consumers rely on their friends and family for advice about their purchase decisions. Here are the highlights from Social Media Link's survey of its consumer influencer ...

The term "personal brand" gets tossed around a lot, but what does it actually mean? Your personal brand is how you market yourself. In a matter of speaking, you are the product. For example, say ...

Growing up, I was always told, “You can always be whatever you want to be when you grow up.” And, the simple instructions given to me were: go to college and pick a good major; graduate; and, tada! a ...

The path to CMO is a long and winding one – and the first step is knowing what it means! In the world of the CMO, a lot of work-related jargon and acronyms get thrown around, so let's tackle this ...

O3 World, a Web design and strategy agency, has put together an infographic detailing the path to purchase in today’s online and mobile world. It walks us through a four-step example of how a consumer ...

Immediately after Zynga filed for its IPO on Friday afternoon, Namesake released the infographic displayed below. Called the "Path to IPO," the graphic charts Zynga's meteoric rise since it was ...