Your ability to sell is greatly dependent upon your ability to communicate sales messages. Unfortunately, many sales professionals, and almost all marketing professionals, don't understand how to ...

Persuasive and effective business communications are the foundation of any successful organization, regardless of size, industry or geography. The ability to be persuasive and effective in achieving ...

Forbes contributors publish independent expert analyses and insights. Esther Choy covers leadership with a focus on business storytelling. Shawn is sitting in a presentation about how her company is ...

Rep. Jim Himes, D-Conn., joins Morning Joe to discuss Democratic performance in 2020 House races and why he says Democrats need a more persuasive message.Nov. 7, 2020 ...

It sounds like a politician's dream: a machine that can tell you exactly what to say to change a voter's mind. Well, that's what a political scientist has come up with — at least, a first tentative ...

Communication is central to getting things done at work. There's no doubt that routine email messages are the mainstay of information-sharing in the workplace, although business communication is also ...

A persuasive message that favors one option in a binary choice can enhance the apparent value of its target by biasing the interpretation of subsequent information. The message installs its target as ...

The purpose of this study was to investigate adolescent perceptions of parental persuasive communication. Uniting research on parental control techniques with studies examining adolescents' ...