Accurate smartphone positioning in dense urban environments remains challenging due to signal blockage, multipath effects, and unreliable satellite visibility.

Getting product and marketing teams on the same page is critical for a company's success. When they're not aligned, things can get messy: People misunderstand each other, resources get wasted, ...

Or just plain isn't converting? It may not be your messaging that's to blame. Join MarketingProfs CEO Allen Weiss to learn why it's likely your positioning that's missing the mark. In this free ...

Startup founders often lack time but they should invest resources in identifying a winning brand position that will then drive all their strategic decisions. A clear brand positioning statement can ...

It's summertime, which means soon the fiscal year will end and a new one will start, and strategic plans are in full swing. While broad strategies like the REP (reach, events and positioning) ...