When my company's co-founder, Michael Provenzano, helped start the first DSP in 2007, the ability to bid on an individual user in real time was a novel idea. Today, however, anyone who has ever ...

The online travel search engine Kiwi.com wants to retarget users in a personalized way that’s ROI positive, said Mark Calzaverini, the company’s head of performance. “At the very least, we need to be ...

Retargeting has always been used as an efficient tactic for e-commerce campaigns, but can brands use programmatic to replicate retargeting success for prospecting and user-acquisition? Writing ...

Billboards are lighting up with the promise of programmatic. Out-of-home (OOH) is projected to grow almost 12% in spend by 2020 – faster than any other traditional media – thanks to opportunities in ...

Programmatic is a game-changing technology in the advertising industry. According to ZenithOptimedia Programmatic Marketing Forecasts, it will grow by an astounding 31% in 2017 – and that’s faster ...

As 2019 approaches, marketing departments up and down the country will begin frantically analysing campaign performance, budgets and ROI figures looking for opportunities to make the coming year the ...

Marks a strategic evolution toward full-funnel marketing, enabling orchestrated email and programmatic campaigns powered by first-party data and AI TORONTO, Ontario, October 15, 2025--(BUSINESS WIRE)- ...

We all face choices throughout our lives on whether to hire someone or tackle a job ourselves. We might decide to paint our bedroom rather than engage a painter or spackle the ceiling ourselves ...