Before an LLM matches your brand to a query, it builds a persistent perception of who you are, what you offer, and how well you fit the user’s need. If you’re not perceived as the right match, your ...

Brand perception is being reshaped by AI at a pace traditional marketing could never match. The Division of Continuing Education (DCE) at Harvard University notes that predictive models powered by ...

Brand perception today has an increasingly immense influence on consumer behavior and market positioning. Defined as the collective opinions, beliefs and emotions held by consumers toward a brand, ...