Carrying out research requires a degree of self-motivation. If the topic that you have chosen to study is neither interesting nor important to you, then it seems likely that you will become ...

For marketers, research is a foundation for sound decision making. Data that's gathered from research can provide direction for new product development, AI, big data and marketing strategies. Good ...

As a researcher who has used a wide variety of methodologies, I understand the importance of acknowledging that we, as researchers, do not pick the methodology; rather, the research question dictates ...