Advertisers have finally begun to consider search retargeting as a way to increase accuracy when targeting ads. They're still not ecstatic about the increase in price, compared with serving up plain ...

When it comes to targeting and retargeting words, the cost for clicks varies. The cost per click (CPC) delivered through search engine marketing becomes more costly compared with search retargeting, ...

The online world has opened up unprecedented opportunity for advertisers to reach broader audiences. But it’s such a varied and complex system that many have resorted to just slapping a ...

Since search retargeting first hit the scene, the questions from the market have become a lot more complex, partly because imitators are confusing buyers. To clarify what search retargeting is all ...

It’s the second Google “killer app” after search advertising. It’s Google’s advertising exchanges! – the exclusive location for Google Search retargeting as long as Big G can survive the privacy tidal ...

The much ballyhooed search-and-display convergence has been lighting up the digital airwaves for over a year now as startup companies either enter the space looking to provide a solution, or media ...

Bing Ads’ search retargeting, powered by its Universal Event Tag, lets advertisers create audience lists of users who have visited their sites after clicking on search ads. Now, advertisers can use ...

It’s still 2014, but a lot has changed since the beginning of the year. Retargeting is one of those marketing tactics that has gone through the ringer as Google, searchers, and the search space in ...

People can now mute unwelcome ads on Google across devices. Last month, the world’s largest search engine announced major changes expanding users’ ability to filter and block ads. By accessing ...

From within this recent article Ben Plomion (Director, Marketing and Partnerships Chango) explains how search retargeting companies follow the industry's best practices to always ensure user ...