Before influencers and verified badges, social status lived in tiny online flexes. Millennials still laugh about these early ...

What a difference a few decades makes. Elon Musk, the wealthiest person on the planet, portrays himself as a workaholic, working 80 to 100 hours per week. Celebrities brag about their busyness and ...

Forget a fancy car or multiple foreign holidays a year, having three children is fast becoming the ultimate status symbol. Many of the nation’s most beloved mothers have a triptych brood in tow, from ...

Step aside, Stanley tumblers — hand sanitizer is the hottest new teen status symbol. Regardless of the generation, popularity always seems to be a big stressor to middle schoolers, with status markers ...

Each generation cultivates their own emblems of success. In the past that might have looked like owning a car or holidaying abroad. More recently shows of affluence have entailed owning a new-fangled ...

The concept of a "status symbol" is deeply embedded in human behavior. We often acquire certain items or strive for particular achievements to signal our standing, success, or desirability. However, ...

Beauty mogul and Rhode founder Hailey Bieber recently posted a a series of editorial photos on her Instagram to tease an upcoming collaboration with Fila. One of the pictures is not like the rest. In ...

There’s a pretty significant gap between what Generation X considers status symbols and what younger generations find important. Gen X, born between 1965 and 1980, grew up in an era where certain ...

Silvia Bellezza is an Associate Professor of Business in Marketing at Columbia Business School. Her research focuses on status signaling in consumption. Whom do you hold in higher regard: Jimmy Carter ...