CTV is no longer a niche or experimental channel. In 2026, it will earn its place as a core part of the performance media mix. It delivers scalable reach, measurable outcomes and the ability to tie ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

Since founding Zen Media in 2009, I’ve tracked marketing trends, made predictions, and helped businesses adapt to an ever-evolving landscape. While 2025 brings new shifts, some core strategies remain ...

On a Tuesday morning in late November of 2020, McDonald’s tweeted what at the time seemed to be a passing observation without much significance: “One day you ordered a Happy Meal for the last time and ...

Yasmin Walter of KMD Books is a multi-award-winning entrepreneur, international bestselling author and modern publisher based in Australia. In today's rapidly evolving business landscape, the quest ...

Opinions expressed by Entrepreneur contributors are their own. A marketing strategy is the “plan identifying what marketing goals and objectives will be pursued to sell a particular product or product ...

[Editor: This story was updated to add more details about sales of Cisco white-box Nexus switches to Facebook.] Cisco Systems Inc. (Nasdaq: CSCO) is quietly building its own "white box" strategy to ...

Learn how a harvest strategy helps maximize profits by cutting costs on aging products in marketing and investing. Discover the benefits and applications today.

The first thing startups are concerned about is how to start generating profit. The route of that profit is revenue, which is a marketing factor. But without a large budget, how do you market, get ...

"We are seeing a payoff for really what we've been doing the past seven years in terms of embracing and scaling the overall program engine to about 80,000 white-box integrators worldwide," said Tom ...