Chris d’Eon is a marketing educator, author, and consultant. He teaches at Birdrock Training and is co-author of “Leads Good, Sales Better.” Improving your marketing results requires a solid testing ...

Instead of asking once a year, “What is our strategy?”, executive teams are asking, “What are we learning right now that ...

How to assess whether it can hold up against competitors, shifting market dynamics, and unexpected events. While many teams and organizations engage in scenario planning, most don’t go far enough.