When marketing to millennials, understanding their needs and wants is of the utmost importance to create content that resonates. As an audience, there are many different demographics that make ...

Samir KC is on a mission to get people thinking differently about population growth. The basic idea of predicting future population size is so simple a child could do it. The reality of getting an ...

In marketing, understanding your company’s target customer demographic is crucial to success. Yes, it’s important to know your demographic data: age, sex, education level, income, family status, and ...

The arrival of Asian/Pacific Heritage Month in May led two Times data journalists to consider an unusual demographic pattern sometimes taken for granted by those who have lived in Southern California ...

In many ways, demographic data is a marketing cornerstone. It gives you a rough initial picture of what audience to target, where to put campaign resources and who is actually buying from or engaging ...

It may seem fair to assume that "everybody" likes pizza, at least sometimes. But who is most likely to shun frozen pizzas from the grocery store to faithfully order at least one hot, homemade pizza a ...

Dan Balz’s lengthy article in The Washington Post is a useful summary of the 2020 electoral map. He identifies four states as being key to the upcoming contest: Florida and, quite properly, the ...

1. Ecological networks are known to influence ecosystem attributes, but we poorly understand how interspecific network structure affect population demography of multiple species, particularly for ...

Most tech isn't going to be every single person's cup of tea, and it's not supposed to be. Good tech is designed with a specific user in mind. Tech developers take into consideration their target ...

How psychographic insights can elevate CX and provide a competitive edge to customer-facing brands through personalization and emotional resonance. In a customer-centric world, understanding ...

The 2012–13 academic year presented an opportunity of a lifetime for me as an American Council on Education Fellow (#administratorwannabe #becarefulwhatyouwishfor)—a year to study higher education ...