Roblox, with a largely Gen Z user base, aims to convince marketers of its potential beyond being a gaming platform for kids.

Roblox has massive engagement but limited monetization beyond Robux. The company has been laying down the foundations for an expansive advertising business. Its success will depend on its ability to ...

Roblox Corporation is partnering with PubMatic to launch immersive video ads on its platform, targeting major brands and driving revenue growth. The U.S. video game-advertising business is expected to ...

Roblox is sketching out an ambitious 2024 road map for its ad business. The online gaming platform announced a slate of new features for its Immersive Ads hub at its investor day on Wednesday, ...

Investors eager for Roblox to tap alternative revenue streams will have to wait a little longer. CEO David Baszucki said advertising “will not be material this year” during the company’s Q1 earnings ...

“By advertising on Roblox, brands can create deeper connections and engage tens of millions of Gen Z users who represent our top-spending demographic and spend millions of hours here daily connecting ...

Online game platform Roblox has announced that immersive video ads are now accessible to all advertisers, allowing them to reach audiences aged 13 and up. This follows a six-month testing period that ...

Roblox said it is launching thumbnail personalization to help creators attract more users by showing the most relevant thumbnail to each user on the Roblox home page. While thumbnails are the tiny ...