Sherilyn Moore is the Chief Marketing Officer of Building Hope, and a creative, purpose-driven communicator, leader, and career gypsy. We wouldn’t dream of tossing a dangerous tool like a chainsaw ...

Both the artist’s and author’s palette offer inexhaustible choices to convey ideas. Whether a word or brush stroke, the right choice demands clarity and specificity to achieve the desired shade of ...

Word choice is a crucial component of any marketing strategy. In the realm of clean energy, a main focus of our communications firm, it’s arguably the most important component. When you’re trying to ...

The cannabis industry is plagued by misinformation, much of it due to inaccurate or purposefully misleading language. As the hemp-derived cannabinoid industry booms despite restrictions, we are ...

Word choice can have a massive impact on your writing. Words are like ingredients: even a small change in the recipe can affect the finished dish. "They had a warm laugh" But what if "they had a ...