Jamco America, a subsidiary of Jamco Corp. in Japan, was established in 1982 as a commercial aircraft interior products and ...

An augmented reality display case at a Citizen Watch shop in a major department store in New York City blurs the lines between physical product and digital content for an immersive demonstration.

There really can be too much of a good thing, as was made clear by Snapchat’s new commercial touting its augmented reality (AR) capabilities. The ad went viral on Jan. 29, and it’s a lot to take in.

Qualcomm's award-winning AR platform will enable a broad range of experiences that entertain, engage and inform consumers with a new form of interactive media. The platform's rich feature set enables ...

Why Snap, Unity, Xreal, and Texas A&M University are among Fast Company’s Most Innovative Companies in augmented and virtual reality for 2025. Innovative organizations are finding ways to make ...

The Internet of Things (IoT) is already changing the way we interact with the world. Our devices are smarter, and I envision a future where we can turn on our lights, preheat our ovens, and set our ...

Hard Working Trucks took a closer look at Ram Commercial’s newly expanded Augmented Reality Upfit Configurator at The Work Truck Show. App developer Glenn Josefosky gave us a tour of the app, which is ...

The company is expected to unveil an augmented reality headset in a few months. Some employees wonder if the device makes sense for Apple. By Tripp Mickle and Brian X. Chen Tripp Mickle and Brian X.