SerpApi and similar firms do fulfill a need, but they sit in a legal gray area. Google does not provide an API for its search results, which are based on the world’s largest and most comprehensive web ...

Indeed, this so-called black box risk has many ramifications. AI systems are generating responses that can't be inspected, ...

Microsoft is testing the ability to upload an image directly within the Bing search bar. You click on a plus sign and Bing ...

Microsoft published guidance on how duplicate content affects AI search visibility, explaining that AI systems cluster ...

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Ads MMC accounts are starting to see channel ...

A dismissed feature request sat ignored for six months. One engineer's quick test revealed it was worth $100M. Here's why ...

A closer look at how Microsoft Copilot uses conversational search to capture intent, reduce wasted spend, and improve ROAS.

Google launches Gemini 3 Flash and makes it the default in the Gemini app. It’s rolling out as AI Mode’s default model.

Google alleges SerpApi is a “parasitic” enterprise. SerpApi maintains its services are protected by the First Amendment and ...

In this article, authors Srikanth Daggumalli and Arun Lakshmanan discuss next-generation context-aware conversational search ...