It feels premature to talk about the “good old days” of search engine optimization. But as anyone who has performed a search ...

SerpApi and similar firms do fulfill a need, but they sit in a legal gray area. Google does not provide an API for its search results, which are based on the world’s largest and most comprehensive web ...

Indeed, this so-called black box risk has many ramifications. AI systems are generating responses that can't be inspected, ...

Getting good results from free ChatGPT often means being clear in your prompts, telling it who to act like, and what you need ...

Duplicate or similar content on your site makes it hard for AI search engines to interpret your intent signals.

Bing’s new grouped “Sponsored results” format could drive higher unintentional ad engagement by blending paid listings more ...

Microsoft is testing the ability to upload an image directly within the Bing search bar. You click on a plus sign and Bing ...

Microsoft published guidance on how duplicate content affects AI search visibility, explaining that AI systems cluster ...

Google's latest Gemini upgrade moves voice closer to a central interaction mode for Search, adding a new wrinkle to SEO.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is rolling out updated and more clickable links ...

Search engines have evolved significantly from basic keyword matching to intelligent systems leveraging artificial intelligence (AI). This transformation prompts an important question: when it comes ...

A dismissed feature request sat ignored for six months. One engineer's quick test revealed it was worth $100M. Here's why ...