Analytics dimensions and metrics This article details the available dimensions and metrics in Google Analytics and how they're populated. To analyze data that isn't accessible in these dimensions and …

[UA] Dimensions and metrics [Legacy] Understand the building blocks of your reports. You are viewing a legacy article about Universal Analytics. Learn more about Google Analytics 4 replacing Universal …

As a best practice, you should remove duplicate custom dimensions and metrics that were registered across multiple events to help preserve your quota. User-scoped custom dimensions eliminate the …

This article details the available dimensions and metrics in Google Analytics and how they're populated. To analyze data that isn't accessible in these dimensions and metrics, create custom dimensions and …

The Landing page report shows you session-scoped dimensions, meaning that Google measures when the same user who visits your website twice does so through two different landing pages. For …

Auto-tagging provides you with platform-specific dimensions and with more dimensions than you get with manual tagging. We recommend using cross-channel dimensions like Source, Session source, …

For event-scoped dimensions, Analytics uses the attribution model that you select, but by default, Analytics uses the data-driven attribution model. All reports with event-scoped traffic dimensions …

The key value that provides an additional level of sorting and/or aggregation in your report. Many report tables display a row for each possible combination of primary and secondary dimension values.

When you build your asset group, add quality, relevant images that complement your ads and help visually describe your business. Image assets include your logos and other images to help attract …

Custom dimensions and metrics To access the different values assigned to an event parameter in your reports, you should create a custom dimension or metric. A custom dimension or metric lets you see …